Black Panther Gets Common Sense Media Parental Seal Of Approval

This story first appeared in my Forbes.com column on the intersection of entertainment and business.

Black Panther is continuing a stellar awards season by celebrating a parental seal of approval from Common Sense Media. Common Sense declared the Ryan Coogler-directed theatrical release to be the most notable and culturally significant of family entertainment of all the films reviewed by the entity this last year. The cast and production staff of Black Panther were awarded Thursday along with two other organizations: the mathematically-inclined Khan Academy and the teens behind the March For Our Lives anti-gun violence movement that started in Florida. Each winner represents a core value of Common Sense Media: education, entertainment and advocacy.

“Black Panther was an obvious natural choice [for our Common Sense Awards],” says Colby Zintl, vice president of external affairs at Common Sense Media, which specializes in evaluating popular media and grading it according to youth-centered criteria including storylines, content and developmental appropriateness per age group. “We gave it five stars and the Seal and we just really thought that it was it was unlike any other as it features outstanding acting and beautiful art direction and memorable action sequences. The criteria also mean a title has to make a significant or lasting impact on families or culture. We’ll be celebrating that tonight.”