Parents Corner: Looking Back At The Frenzy Of The Momo Challenge

Adrienne Gibbs
5 min readAug 28, 2019
Child watching a television. Image provided by Vidmir Raic/Pixabay

My son was watching YouTube Kids when I got the first text message about the “Momo Challenge,” which is apparently the latest rejuvenation of a dirty, digital dare intended to convince children to hurt themselves or commit suicide.

I’d never heard of Momo before, but my kids are young and just now getting into YouTube and other digital offerings. The…

Adrienne Gibbs

Director, Creator Growth @Medium. Editor of ZORA and MOMENTUM. Writer. Mother. Proud recipient of an official Beyoncé shout out.